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Simpson Basgier Law

Simpson Basgier Law

Details:

When two of Birmingham's premiere defense lawyers formed a partnership, I was tasked with branding the new dual identity, as well as designing their new brand collateral and website. The end result is a simple shield, which subtly contains the two lawyer's initials, formed from "reflective" strikes.  Every element, from the beveled edges to the upward strikes, is an intentional addition to cultivate the idea of a razor-sharp defense team that rises above all others.

  • Branding
  • Print
  • Web Design
  • Photography
Posted by jingram2 in Branding, Print, Web Design

Wagstaff-Taylor & Associates

Wagstaff-Taylor & Associates

Details:

I was tasked with spearheading a complete rebrand of Wagstaff-Taylor & Associates, a company which provides industrial design and construction, specializing in different kinds of door installations. The end result was a logo which turned the initials of the group into a door frame, complete with an eye-catching, dynamic movement upward, alluding to the group's improvement of any industrial space. My team and I also created a new site to follow the modern direction of the new brand.

  • Branding
  • Web Design
  • Print
Posted by jingram2 in Branding, Print, Web Design

Zoco Stylist & Boutique

Zoco Stylist & Boutique

Details:

For this project I was asked to create a brand for Zoco, a women's boutique, which needed to look modern, tasteful, and simple. The end result is simplicity itself – the angles contained within the typography are virtually all parallel with one another, and the flow of the lighter, cleaner subtitle text is broken only by a very bold and "confident" ampersand. When all is said and done, this brand feels the way Zoco wants their customers to feel: elegant, confident, and unique.

  • Branding
  • Print
  • Typography
Posted by jingram2 in Branding, Print, Typography