Details:
For this project I was asked to create a brand for Zoco, a women's boutique, which needed to look modern, tasteful, and simple. The end result is simplicity itself – the angles contained within the typography are virtually all parallel with one another, and the flow of the lighter, cleaner subtitle text is broken only by a very bold and "confident" ampersand. When all is said and done, this brand feels the way Zoco wants their customers to feel: elegant, confident, and unique.