Details:
Leapfrog Systems Consulting is a group which consults in the world of technology and communications systems. I was asked to create a brand and collateral for them, which resulted in a logo which is still one of my favorites. The Leapfrog logo is simple, but carries a ton within it. Based on the shape of a frog's footprint, it is made up of connected, tech-themed points, which also form the back-to-back initials L and F – this allows the icon to stand very strongly on its own whenever necessary.