Details:
In preparation for opening one of the first whiskey bars in downtown Birmingham, this client asked me to create a brand that utilized a fresh take on Birmingham's "Magic City" nickname in its look and feel. To accomplish this, the client asked me to use the aesthetic of the Harry Potter film series as inspiration. The end result is a unique and engaging brand, blending motifs of "old magic" and "distinguished taste" in a fun, almost tongue-in-cheek way. The plans to open the bar sadly fell through, but this remains one of my favorite pieces.