Details:
Blendit was a prospective startup, making gourmet coffee and smoothies. I was asked to create a brand for them, in order to help them get off the ground with a clear vision in place for how the company would look and feel. Unfortunately, the plans for the startup fell through, but this remains one of my favorite pieces. The mark is one I'm especially fond of, as the "kiwi-coffee-sunrise" mark speaks to the duality of the brand, and the almost yin-yang shape creates a visually pleasant balance between the two main elements.